55 PREVIEW is a new label I stumbled accross a few months ago, they create fun subversive tees and bags (and a few other pieces) taking inspiration from Louis Vuitton and Chanel. It's fun, it's cheaper than the real deal and my god it's simply a lot easier to wear. I heart knock-offs and fun tees!
Some time ago before we were consumed by juicy couture, all took to wanting to style ourselves like the stars of Emmerdale (yes, you read it right, 'Emmerdale') by way of 99p gossip magazine guides with step by step instructions on how to look as boring as possible, there was fun in dressing up. People could wear clothes and have a laugh, even be ironic, or try to be unflattering to their figures for a bit of edge! Less 'chic', more geek!
YOKOO (see pic) is now a very well known accessories specialist on the fantastic Etsy.com, I highly recommend taking a lesson from this lady on style and business acumen. What a shame we don't get to read about people like her in our womens' magazines and instead get to hear what Cheryl Cole wants to change about her bodyshape. Hmph! There's a great interview with her on Etsy if you're interested...
